Identifying the Importance of Relevant Buyer Behavior Patterns
As you identify the important patterns that emerge from information about your prospects and customers, you quickly learn that some information is irrelevant, or at least of lesser value. With the RAMPS Plan to Marketing Success© you focus on relevance, understanding what information to look for and how to apply that information to your specific marketing strategies and goals. The potential for “information overload” has taken on a whole new meaning with the accessibility of the internet, so the role of the RAMPS Plan to organize your marketing thoughts and activities has increased in its importance over the years. Staying focused on relevant buyer behavior patterns is an ongoing challenge that only lessens when you have a plan and you follow it.