Promotions

The fourth tool in the RAMPS Plan to Marketing Success^© is Promotions.   Promotions are events you create or participate in for the benefit of buyers or potential buyers.  Promotions take many forms and may include in-store sales events, community events, industry events, employee events, and public relations events.  Promotions gain attention for a product, business, or person.

 

 

 

Promotions reinforce other marketing messages and are another tool to reach marketing objectives, such as:

• Close the sale
• Maintain contact and image with former customers
• Make contact and create image with new potential customers
• Introduce a new product or service
• Demonstrate non-portable equipment
• On-the-spot problem solving
• Obtain and share information
• Build morale
• Counter participation of competitors

Promotions provide environments that set the stage for Sales, as reinforced in the next Chapter.

 

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