Why Should You Have a Small Business Marketing Plan?

small business marketing plan

Do you plan to start your own small business? If so, then you need to formulate a small business marketing plan. A business marketing plan is a combination of advertising and marketing strategies created to mobilize your available resources to achieve the best results possible, a paying customer.  A business marketing plan is an integral part of every organization and provides a schedule of advertising and marketing campaigns and costs involved. The most effective and viable business marketing plan contains a list of products and/or services and the target markets for promotional and advertisement purposes.

Why should you have a small business marketing plan?

Well, creating a business marketing plan and working accordingly can lead a business to success. It familiarizes you with the economic and business environment. It helps you recognize your prospective customers and lets you know how to provide them with reasons why they should purchase your products and/or services. It will also let you know the best time to market your product or service. Finally, it assists you to evaluate your progress to take necessary actions so as to eliminate any deficiencies. At the end of the day, all this will add to your experience.

A business marketing plan is invaluable as it gives you focus, goals and objectives.

In addition, it saves you a great deal of time, money and effort to accomplish those goals and objectives. No one can survive in the business world without a business marketing plan, be it a doctor, an engineer, an attorney or a retailer. In large companies, CEO’s, managers and bosses invest night and days to develop a comprehensive business marketing plan, as they know that the success or failure of their company depends on the marketing plan. In fact, a business marketing plan is a roadmap for success. It assigns different roles to employees in an organization to carry out their duties properly. So, everybody knows what to do and when to do it. Moreover, a marketing plan sets deadlines and describes how to make those deadlines.

business marketing plan

As a small business owner, you can use the business marketing plan you have formulated to benefit the marketing opportunities in order to achieve maximum return on your investment. Even if you are on a tight budget, the small business marketing plan will help you provide your key products and services on time and within the budget. Furthermore, it allows you to develop positive business relationships with mass media associates. It could mean you can enjoy a number of marketing opportunities at no cost. Such marketing opportunities may include article features and preferred placement. It will cut down your budget.

A small business marketing plan affords you an opportunity to schedule advertising and promotions at multiple sites to make repeated impressions on your prospective customers to persuade them to purchase your products or services. Once you have formulated your plan, you do not have to wait on the advertisement companies to contact you since you have plenty of time to employ viable cross-promotional techniques, such as coupon charge cards or flyers. You can also spur on your employees to participate in these activities. Other marketing elements that can provide you with assistance to sustain a consistent message with all your customers are slogans, logos, phone calls and mission statements.

To cut a long story short, if you are going to kick off your own small business, do create a small business marketing plan. If you do not prepare a business marketing plan, your business may become one of those 90% businesses that face failure due to bad planning or lack of planning. You cannot even expect to operate a business successfully without a concrete business marketing plan. Based on these facts, it is most advisable to draft a marketing plan in conjunction with a business plan. With a solid marketing plan, you will be able scale the heights and run circles around your competitors!

RAMPS Small Business Marketing Plan© is a model to teach anyone the subject of marketing by condensing the entire marketing discipline into one word: "RAMPS" (Research, Advertising, Merchandising, Promotions, Sales. This book is written for anyone who has the need  to plan, implement and be responsible for completing marketing tasks. If you wish to get a hold of this book, call us at (334) 467-8847 or fill out a contact form request.