Essential Components of Examples of Marketing Plans

Some business owners open up a business even without any background in marketing. But, as well know, a good business marketing strategy is starting with a good marketing plan. We may find hundreds of examples of marketing plans in the … Continue reading

Business Marketing versus Consumer Marketing

By definition, business marketing is the practice of selling products or services by individuals or organizations to other business entities either to use the products or services for their own business operation, or to use it as components in making … Continue reading

The RAMPS Result Model

In the RAMPS Results Model, the arrows represent feedback and control loops which represent activities targeted toward a defined target market of potential buyers of your products and services.  The RAMPS model identifies customer buying habits and develops a strategy … Continue reading

How the RAMPS Small Business Marketing Plan Model Provides Marketing Framework

The RAMPS small business marketing plan model is designed for information gathering, analysis, and decision making. RAMPS  small business marketing plan helps business owners be more effective and more efficient not by replacing other forms of marketing information, but by  providing … Continue reading

Turn to Science to Prepare for the Turnaround with RAMPS Marketing Plan

Business owners should approach their tasks ahead as scientists, turning to tested models for help. Business owners can use the basic models of science to guide strategy development, to assess their situation, and to not only be ready for the … Continue reading