Business Marketing versus Consumer Marketing

By definition, business marketing is the practice of selling products or services by individuals or organizations to other business entities either to use the products or services for their own business operation, or to use it as components in making … Continue reading

The RAMPS Result Model

In the RAMPS Results Model, the arrows represent feedback and control loops which represent activities targeted toward a defined target market of potential buyers of your products and services.  The RAMPS model identifies customer buying habits and develops a strategy … Continue reading