is the first step in the RAMPS Plan to Marketing Success©. The purpose of market research is to identify your market and understand who your target consumers are, where they live, what they need, how they behave, and why they behave that way. It can also help you assess the potential size of your market and what share of that market you may expect to capture.

Market research will give you direction for your marketing efforts, and will help you identify effective marketing programs to persuade your consumers to purchase your product.

The RAMPS Plan will guide you through the whole process of market research, and give you specific ways to accomplish the research that you will need to start your business.

This chapter discusses:

  • Who comprises your target market?
  • How is your target market segmented?
  • What are your target customers' needs, wants, desires and demands?
  • What are your target customers' behavior patterns?
  • The two basic types of research
  • Where to get research information
  • Where to get research information
  • Changing customer behavior patterns

Target Market Definition

Visualize Your Targets. Sharpen Your Aim. Turn Prospects Into Buyers

After you complete the Research chapter, the next steps in the RAMPS Plan to Marketing Success© are designed to change behavior patterns and achieve your business goals.


Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter