Marketing in 1 Word – RAMPS – Help for Small Business Owners

This book introduces readers to the RAMPS Plan to Marketing Success,¬© an active process in which readers participate. Using the RAMPS¬© Plan for organizing marketing activities, five different groups emerge in a way that makes it memorable and manageable. Using … Continue reading

Small Business Consultant, Dr. DiPofi, Helps Local Business Grow

This article is excerpted from "Who I Went to When I Needed Help" at BusinessAlabama.com by Charles Ingram. A portion of that article which references small business consultant Dr. Jackie Alexander DiPofi is repeated here. SaVvy Helps Shine It Polish its … Continue reading

How the RAMPS Small Business Marketing Plan Model Provides Marketing Framework

The RAMPS small business marketing plan model is designed for information gathering, analysis, and decision making. RAMPS  small business marketing plan helps business owners be more effective and more efficient not by replacing other forms of marketing information, but by  providing … Continue reading

Why Should You Have a Small Business Marketing Plan?

Do you plan to start your own small business? If so, then you need to formulate a small business marketing plan. A business marketing plan is a combination of advertising and marketing strategies created to mobilize your available resources to … Continue reading