This book introduces readers to the RAMPS Plan to Marketing Success,© an active process in which readers participate. Using the RAMPS© Plan for organizing marketing activities, five different groups emerge in a way that makes it memorable and manageable. Using … Continue reading →
Do you plan to start your own small business? If so, then you need to formulate a small business marketing plan. A business marketing plan is a combination of advertising and marketing strategies created to mobilize your available resources to … Continue reading →
Recognizing the Importance of Buyer Behavior Patterns Understanding how and why people spend their money on your products and services is at the heart of your success in any business endeavor or profession. In many regards, we humans are creatures … Continue reading →
