Applying the Functions of Marketing to Your Business
The RAMPS Plan teaches us to recognize the importance of buyer behavior patterns for successful marketing, but that knowledge alone is certainly not enough. Just to know about RAMPS or to know about your customers’ behaviors patterns does not increase your revenues. The goal of marketing is to contribute to the ultimate goal of the business to earn a profit. When implementing marketing, as with any business activity, there is a scoreboard being kept called the Cash Flow Statement, with a running total of money going out and money coming in.
To apply the RAMPS Plan to Marketing Success© means shifting of your priorities and resources, i.e., time, energy, and money to marketing functions. The cost associated with applying the functions of marketing should be considered an investment in the business, rather than solely as an expense as reflected in financial statements. The point being, actually applying the functions of marketing to your business using the RAMPS Plan is the true test of its powers.