Practicing the Techniques of Market Segmentation
Practice, practice, practice – we all know this is how you improve a skill. In this context, this means that throughout all marketing functions, you will put to use what the RAMPS Plan teaches us – you will practice being efficient and effective by grouping individuals together in a way that enables you to communicate with them. You will separate the big picture into small pieces. With the RAMPS Plan as your guide, you will segment the marketplace of your prospects and customers into manageable groups.